Profile

I have a curiosity for discovering why and how humans interact with technology. I have a passion for designing what interfaces the two.

My specialty is bringing together business, creative, and technical teams to identify and eliminate roadblocks, enabling the creation of clean and engaging user interfaces. As an Experience Design leader, I love delivering inspired ideas to completion through research, data and analytics. I’ve managed and mentored creative teams in designing projects from mobile applications to large-scale enterprise platforms for companies such as Toyota, Lexus, HP, Adobe, CNN, City National Bank and Warner Bros.

Currently I’m the Associate Creative Director of UX/UI at Saatchi & Saatchi, the exclusive advertising and platform agency for Toyota.

I live in Los Angeles with my wife, daughter and black jindo Maynard. In my spare time I’m known to play drums and dodge punches in the ring.

6/2016 - Present

Saatchi & Saatchi - Lead UX Designer/Director

Align business and design strategies to create simple, compelling products for clients Toyota and Lexus. Research and analysis. Develop lean and efficient workflows for the UX team. Establish and update standards for notation and communication with development teams.

1/2012 - 6/2016

Equator Software - UX Manager

Manage and collaborate with UX team to provide the best usability experience for all platforms. Conceptualize and design wireframes, clickable prototypes and hi-end mockups for enterprise applications, portals and mobile. Create UX strategies. Work closely with UX director, developers, product owners to produce end to end designs and solve complex business challenges across multiple channels. User testing and analysis. Create and update documentation for Dev, QA and design teams.

7/2014 - 1/2015

Athgo International - UX Consultant

Consult small startup to produce 3D touch screen web app. Research and more research. Design wireframes and continually invent new processes for prototyping for 3d. Consult on user experience best practices and break as many rules as possible. Creative Problem Solving.

10/2011 - 02/2012

City National Bank - Lead UX Designer

Manage and Assist and define standards for the User Experience Group. Design Wireframes, Establish Style Guides and Standards. Rapid Prototyping. Content Strategy. Provide solutions to the client facing web portals. Consulting upper management on best practices. Create documentation.

03/2011 - 09/2011

SSD Software Solutions - Lead UX / Creative Direction

UI/UX designer, Designer for web and mobile devices. Art Direction. Web Design. Information Architecture. Conceptual Development and Content Strategies. Carry out full design projects and deliver final designs for Developers. Design wireframes for iPad, iPhone, Android, CMS, Admin Panels, Facebook Apps and TV’s. Worked with such brands as Toyota, CNN, NASA and GAMA.

06/2010 - 02/2011

Harrison Sporting Goods - Sr. UI/UX Designer

Website Development.Graphic Design and Print Production. Photoshop. HTML. UI Design and Video integration. Work directly with CEO and developers to create identity and build new website as well as develop social networking presence. Also design posters, catalogues and postcards from web comps.

01/2007- 01/2010

A&I Digital Publishing - Art Director, Designer

Art Direction and Design. Website Development. UX Specialist. Creation of daily collateral, advertising art, brochures, newsletters, web banners, and e-blasts. Design and layout of custom books for high-end clientele and art shows. Build, design and maintain e-Commerce websites.