Profile

Joe is a user experience professional who has worked in the web industry for over a decade. He specializes in UX strategy, interaction design, visual design, user flow, information architecture, human computer interaction and user research for web, mobile and emerging technologies.

Joe has created web and mobile experiences for companies including Toyota, HP, CNN, Bank of America, NASA and GAMA (General Aviation Manufactures Association). He lives in Los Angeles, CA where he’s the User Experience Director at Saatchi & Saatchi, the exclusive agency for the Toyota.com and Lexus.com platforms.

In addition to working at Saatchi he is the founder of F Power Ink, a web design/development company and consulting service were he manages small/mid-sized businesses and start-ups online strategies with a strong social media presence and online publishing abilities to help them compete and remain relevant in the furiously fast, ever-changing world of web technology. He also assists in the initial marketing phases with online advertising, analytics and user testing.

He has consulted for enterprise companies such as City National Bank, Athgo International, Landor Associates (San Francisco) and SaverNation.org on best practices for design and development as well as leveraging social media, technology and automation to stay relevant and avoid losing ground in the modern business world.

Joe also gives bi-monthly master classes at the Art Center College of Design in Pasadena, on the “Future of Design”. He has also won numerous awards for his visual design including The Graphic Professionals Resource Network award for their International Gallery of Excellence.

6/2016 - Present

Saatchi & Saatchi - Lead UX Designer/Director

Align business and design strategies to create simple, compelling products for clients Toyota and Lexus. Research and analysis. Develop lean and efficient workflows for the UX team. Establish and update standards for notation and communication with development teams.

1/2012 - 6/2016

Equator Software - UX Manager

Manage and collaborate with UX team to provide the best usability experience for all platforms. Conceptualize and design wireframes, clickable prototypes and hi-end mockups for enterprise applications, portals and mobile. Create UX strategies. Work closely with UX director, developers, product owners to produce end to end designs and solve complex business challenges across multiple channels. User testing and analysis. Create and update documentation for Dev, QA and design teams.

7/2014 - 1/2015

Athgo International - UX Consultant

Consult small startup to produce 3D touch screen web app. Research and more research. Design wireframes and continually invent new processes for prototyping for 3d. Consult on user experience best practices and break as many rules as possible. Creative Problem Solving.

10/2011 - 02/2012

City National Bank - Lead UX Designer

Manage and Assist and define standards for the User Experience Group. Design Wireframes, Establish Style Guides and Standards. Rapid Prototyping. Content Strategy. Provide solutions to the client facing web portals. Consulting upper management on best practices. Create documentation.

03/2011 - 09/2011

SSD Software Solutions - Lead UX / Creative Direction

UI/UX designer, Designer for web and mobile devices. Art Direction. Web Design. Information Architecture. Conceptual Development and Content Strategies. Carry out full design projects and deliver final designs for Developers. Design wireframes for iPad, iPhone, Android, CMS, Admin Panels, Facebook Apps and TV’s. Worked with such brands as Toyota, CNN, NASA and GAMA.

06/2010 - 02/2011

Harrison Sporting Goods - Sr. UI/UX Designer

Website Development.Graphic Design and Print Production. Photoshop. HTML. UI Design and Video integration. Work directly with CEO and developers to create identity and build new website as well as develop social networking presence. Also design posters, catalogues and postcards from web comps.

01/2007- 01/2010

A&I Digital Publishing - Art Director, Designer

Art Direction and Design. Website Development. UX Specialist. Creation of daily collateral, advertising art, brochures, newsletters, web banners, and e-blasts. Design and layout of custom books for high-end clientele and art shows. Build, design and maintain e-Commerce websites.