Joe Fulginiti
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Case Study

The Salesforce Tower is the seamless fusion of the most cutting-edge architectural achievements in sustainability, technology and engineering. In addition to being visually stunning, the tower is a first-of-its-kind workspace designed specifically to promote the health and well-being of its inhabitants.

My Role

I was the Principal UX Designer on this project. I worked closely with the brand design team, developers and project manager. I delivered site maps, flow charts, wireframes and visual design concepts. 

Skills

Axure. HTML. CSS. Photoshop. InDesign. Keynote.

Client: Landor Associates

Content Strategy

For this project the product owner and myself had to put together a quick overview
and hierarchy of all of the content that needed to go on the website.
I gathered requirements and created a Content Outline.

Wireframes and Prototypes

In tandem with the brand I used lots of geometric shapes in uneven patterns to try and simulate the Towers crisp, clean architecture. The design team also wanted to use stunning photographs and 3d renderings within the shapes and hide the text with slick swiping motions.

0_0_Home_v2_51_0_Experience_v2_52_0_Features_v2_53_0_Location_v2_54_0_Leasing_v2_55_0_Team_v2_5

Mobile Wireframes

For this website the mobile experience had to be stunning and function like an app. So I designed gestures to simulate those of a native app.
Mobile UX Design
Mobile UX Design

Brand Story

Companies increasingly require open and flexible environments to promote creativity and collaboration. The Salesforce Tower calls to the thinkers and mavens of our time, serving as a catalytic destination for innovation and home to a high performance workforce. The building, and the people within, reflect the modern alchemy seen in today’s business environment.

Key features such as expansive floor plates, towering ceilings and abundant daylight combine to ignite the power of collaboration and fuel the world’s brightest ideas. Marking the center of today’s new economy, the Salesforce Tower embodies San Francisco’s trailblazing spirit and reputation for opportunity.

The Tower melds technology, creativity and drive, giving home to a movement for the idea-driven businesses of our era. With a fluid approach to space, a connected workforce made up of the best and brightest delivers results for the organization. And competitive advantage in the market.

Kinetic   Engaging   Progressive   Ambitious   Uplifting
Type
Aero

Visual Design

The visual designs for this website had to capture the feel of the brand
while also making sense in a responsive digital format.

Thank You.

Nicoboard Medical App

Nicoboard Medical App

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Toyota.com – Build & Price

Toyota.com – Build & Price

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Design Systems – Enterprise

Design Systems – Enterprise

Data Visualization / Product Design / Research / Strategy / UI Design / Visual Design
Equator Real Estate Mobile App

Equator Real Estate Mobile App

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Salesforce Tower Website

Salesforce Tower Website

Annotations / Research / Strategy / UX Mobile Design / Visual Design
City National Bank – UX Design

City National Bank – UX Design

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