The Salesforce Tower is the seamless fusion of the most cutting-edge architectural achievements in sustainability, technology and engineering. In addition to being visually stunning, the tower is a first-of-its-kind workspace designed specifically to promote the health and well-being of its inhabitants.
I was the Principal UX Designer on this project. I worked closely with the brand design team, developers and project manager. I delivered site maps, flow charts, wireframes and visual design concepts.
Axure. HTML. CSS. Photoshop. InDesign. Keynote.
Client: Landor Associates
For this project the product owner and myself had to put together a quick overview
and hierarchy of all of the content that needed to go on the website.
I gathered requirements and created a Content Outline.
In tandem with the brand I used lots of geometric shapes in uneven patterns to try and simulate the Towers crisp, clean architecture. The design team also wanted to use stunning photographs and 3d renderings within the shapes and hide the text with slick swiping motions.
Companies increasingly require open and flexible environments to promote creativity and collaboration. The Salesforce Tower calls to the thinkers and mavens of our time, serving as a catalytic destination for innovation and home to a high performance workforce. The building, and the people within, reflect the modern alchemy seen in today’s business environment.
Key features such as expansive floor plates, towering ceilings and abundant daylight combine to ignite the power of collaboration and fuel the world’s brightest ideas. Marking the center of today’s new economy, the Salesforce Tower embodies San Francisco’s trailblazing spirit and reputation for opportunity.
The Tower melds technology, creativity and drive, giving home to a movement for the idea-driven businesses of our era. With a fluid approach to space, a connected workforce made up of the best and brightest delivers results for the organization. And competitive advantage in the market.
The visual designs for this website had to capture the feel of the brand
while also making sense in a responsive digital format.
