The Toyota Dealership Network was developed to create content for the dealerships throughout the Unites States. I first consulted with them on the best way to push that content to the dealers via mobile media applications and content management websites.
The Marketing team at Toyota was looking for a CMS platform that would push all of there content to there dealerships mobile devices. For this project I designed a tablet and mobile media library first. Then went back to the desktop site and designed a simple media player with multiple views and easy filtering.
As the Creative Director and Lead Designer I worked closely with the development team and Toyota’s business and marketing teams.
My Role and Skills: Agile Project Management, Information Architecture, Visual Design, UI Design, Axure Pro, Photoshop, In Design, HTML, CSS.
My process starts at the initial business meetings were my ideas come fast and need to get out of my head as soon as possible. Everything from product flow to visual look to UX strategy starts in my sketch books.
On this project I needed to convey a visual content strategy so the developers could quickly see what the business team wanted to achieve. I decided to draw boxes to lay out the content from the current website and the new mobile app. I also color coded the content to assist the development team and make coding decisions easier.
Content Strategy, Joe Fulginiti, UX Design
Content Strategy, Joe Fulginiti, UX Design
Content Strategy, Joe Fulginiti, UX Design
Content Strategy, Joe Fulginiti, UX Design
Content Strategy, Joe Fulginiti, UX Design
Content Strategy, Joe Fulginiti, UX Design
Content Strategy, Joe Fulginiti, UX Design
GSM ContentStategy_v1-8The mobile app design was inspired by the CMS software that I designed. We used abobe air to create stunning transitions and page rotations. We also allowed the users of the software to create the view and layouts they wanted to view their media.
The marketing team wanted to start with an App for tablets that would use touchscreen functionality. I simply designed a video player that used the navigation from the website but only displayed marketing content. Videos, images, powerpoint presentations and PDF’s.
