Joe Fulginiti
  • about

Equator Real Estate Mobile App

Background

Equator is the leading provider of default software solutions for servicers, real estate agents, vendors and other mortgage and real estate industry professionals.The company’s infrastructure software as a service (iSaaS) solutions include EQ Workstation®, EQ Marketplace®, EQ Midsource® and EQ Portals™ and have processed more than $200 billion in transactions. Five of the top six financial institutions and one Government-Sponsored Enterprise currently use Equator’s platform.

My Role

UX Lead. I worked in a cross functional team with visual and interactive designers, user researchers, prototypers, project managers, developers and multiple business teams.

I delivered journey maps, flowcharts and multiple iterations of wireframes/prototypes and visual designs as well as the apps visual identity system.

Skills

Axure, Photoshop, Illustrator, HTML, CSS

Case Study

Equator wanted to make their entire suite of software available on the iOS and android platforms. Their enterprise application allowed users to share files and message real estate agents, vendors and lenders. For the mobile experience my challenge was to streamline the process for agents who wanted to upload and sell properties from their mobile devices. They also needed a messaging and tasking application that was similar to what there were used to the desktop application.

Problem

  • Agents need to able to search REO properties before the hit the MLS from their mobile phones so they can react quickly.
  • Real estate agents need to take pictures and upload them to their listings from their phones
  • Lenders need to move their commercial and residential assets as quickly as possible

Solution

Design a unified experience that combined the features from the desktop site into a mobile experience and allow real estate agents to create and entire profile and all of their listings in one application.

User Interviews

“I want to upload photos from my phone”

“I need a profile section to manage multiple accounts”

“I would to save properties to My Favorites”

Interviews were conducted in small groups with both the real estate agents
that would use the front end of this app and the bank loan officers
that would list the assets for the agents to search.

Personas

After our initial rounds of user testing I wanted to get a deeper understanding of these everyday users and dig deep into experiences to help me understand how I could make their lives easier. I needed to understand their needs, behaviors and goals.

Joe Fulginiti - UX Design Consultant

Journey Mapping

Now that I had a few personas I wanted to understand their journey. A real estate agent has to go through an arduous process that is totally foreign to not only me but the entire design team. I wanted to know how complex my customers process was.

Joe Fulginiti - UX Design Consultant

Sketches

Part of my process is to bring a notebook to the initial project meetings. I still sketch my ideas as fast as I can think of them and get them in front of my teammates for feedback. For me it’s much faster than using any application and nothing inhibits my imagination.

Joe Fulginiti - UX Design Consultant

Flowchart

After I got the sketches in front of everyone, I wanted to come up with a flow that would get the users into the experience as quickly as possible. By moving search to front of the flow the users could immediately filter down their property search to.

Joe Fulginiti - UX Design Consultant - mobile design

Wireframes

In this prototype I tried a few ideas that proved to be confusing to the initial small group of users. The nav bar on the bottom of the screen would slide up and down causing a lot of unforced errors. This was such helpful insight. I redesigned the nav to only be one tap away from the main nav that utilized the home screen.

Joe Fulginiti - UX Design Consultant

Product
Design

Clean, Bold, Simple

For the visual designs I wanted to be
bold and simple. I designed icon sets
with soft rounded corners to create a
larger target area and huge circled
buttons to make tapping with
larger fingers easier.

Joe Fulginiti - UX Design Consultant - mobile design
Joe Fulginiti - UX Design Consultant - mobile design
Joe Fulginiti - UX Design Consultant - mobile design
Joe Fulginiti - UX Design Consultant - mobile design

OUR COLORS DEFINE
OUR BRAND

We’re Bold, Bright and
Confident. Simple and
to the Point.
Joe Fulginiti - UX Design Consultant

TYPOGRAPHY IS THE
BACKBONE OF DESIGN

Getting it Right is
Paramount

Thank You

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