Equator is the leading provider of default software solutions for servicers, real estate agents, vendors and other mortgage and real estate industry professionals.The company’s infrastructure software as a service (iSaaS) solutions include EQ Workstation®, EQ Marketplace®, EQ Midsource® and EQ Portals™ and have processed more than $200 billion in transactions. Five of the top six financial institutions and one Government-Sponsored Enterprise currently use Equator’s platform.
UX Lead. I worked in a cross functional team with visual and interactive designers, user researchers, prototypers, project managers, developers and multiple business teams.
I delivered journey maps, flowcharts and multiple iterations of wireframes/prototypes and visual designs as well as the apps visual identity system.
Axure, Photoshop, Illustrator, HTML, CSS
Design a unified experience that combined the features from the desktop site into a mobile experience and allow real estate agents to create and entire profile and all of their listings in one application.
“I want to upload photos from my phone”
“I need a profile section to manage multiple accounts”
“I would to save properties to My Favorites”
After our initial rounds of user testing I wanted to get a deeper understanding of these everyday users and dig deep into experiences to help me understand how I could make their lives easier. I needed to understand their needs, behaviors and goals.
Now that I had a few personas I wanted to understand their journey. A real estate agent has to go through an arduous process that is totally foreign to not only me but the entire design team. I wanted to know how complex my customers process was.
Part of my process is to bring a notebook to the initial project meetings. I still sketch my ideas as fast as I can think of them and get them in front of my teammates for feedback. For me it’s much faster than using any application and nothing inhibits my imagination.
After I got the sketches in front of everyone, I wanted to come up with a flow that would get the users into the experience as quickly as possible. By moving search to front of the flow the users could immediately filter down their property search to.
In this prototype I tried a few ideas that proved to be confusing to the initial small group of users. The nav bar on the bottom of the screen would slide up and down causing a lot of unforced errors. This was such helpful insight. I redesigned the nav to only be one tap away from the main nav that utilized the home screen.
Clean, Bold, Simple
For the visual designs I wanted to be
bold and simple. I designed icon sets
with soft rounded corners to create a
larger target area and huge circled
buttons to make tapping with
larger fingers easier.
